Dr. Lyuba Encheva is a digital communications scholar, whose research interests include the algorithmic representation of emotion, persuasive technologies, human-computer interaction, gamification, and digital humanities. Her research examines the impact of the ongoing digital technological restructuring of communication processes on social relations, practices and societal hierarchies. Lyuba holds a doctoral degree from York & Ryerson Joint Graduate Program in Communication & Culture in Toronto and has completed a SSHRC Postdoctoral Fellowship in the Decimal Lab at the Ontario Tech University in Oshawa. She is an experienced writing instructor, with a passion for student-centered learning and pedagogical innovation. At Genomics4S, she supports the experiential education program in science communications and writing, which provides students from the STEM disciplines with unique opportunities to improve their employability skills and build writing portfolios.